Betsafe Expands to Kenya

With an established presence in more than 20 countries, Betsafe has finally made their sports betting experience available in Africa. The step was made through their Kenyan subsidiary; bet High Kenya LTD.

Betsafe has proven its dedication to football through its three-year-long sponsorship agreement with Kenya’s top-tier football clubs, Gor Mahia FC and AFC Leopards. This deal enabled them to touch base with Kenya’s most passionate football fans, to whom they will be able to provide their well-known range of betting experience. 

Alex Kobia, Acting Managing Director of BetHigh Ltd. puts emphasis on the fact that this launch is not only to provide the best possible sports betting experience, but to also serve as the industry standard for safe and responsible gaming.

Given that they are entering the market at such a crucial time for the Keynan Government and its new regulations for the industry, Betsafe is aware of the importance of safe betting. In light of the fresh efforts made with the help of the Betting Control and Licensing Board, Betsafe noted that they “will strictly adhere and fully support the Regulator in its objective of ensuring responsible gaming.”

A Unique Product Launch backed up by the two top-tier football clubs

Having that end goal in mind of providing the best service in the country, they have worked hard to tailor their product to the Kenyan market and their future users. Considering relatively low smartphone penetration in Kenya, most bettors still use basic phones, where SMS betting remains a popular and convenient way for placing bets. This is why Betsafe Kenya enables customers to place bets via SMS without the need for a gameID. The wager and stake can be set by simply texting #23333, and can be cancelled within a certain timeframe should the bettor change their mind. 

Fast payouts are a critical feature for both Betsafe and their customers, which is why they will do everything they can to ensure this is something that their customers can always count on.

Looking forward, in the span of a few months, they also aim to introduce and release several other new features, such as jackpots.  

In addition to providing Kenyans with the unique experience of online betting, the operator of Bet High Kenya Ltd. stated that they plan to hire 150 employees during the upcoming 24-month period.

Alex Kobia’s final say on the launch was, “In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support.”